As Vice President of Sales and Marketing Shannon leads the positioning and marketing of all Endeavor Hospitality Group assets as they are developed, constructed and opened. Shannon oversees all property level sales and revenue generation, Ecommerce, branding, digital marketing and public relations, ensuring profitability for stakeholders. On the corporate level, she plays a key role in the development, design and positioning of new assets and oversees all corporate branding. Shannon’s twenty-five years of sales and marketing experience includes full-service large scale hotels, boutique and long term stay properties, luxury resorts, as well as new hotel business development and launching and repositioning hotels. Prior to joining Endeavor Hospitality Group, Shannon achieved successes in leadership roles with the Hazens Group for Pyramid Hotels, Viceroy Hotel Group’s Avalon Hotel in Beverly Hills, The Ambrose Collection in Santa Monica and Viadora Residences in Mexico City. Shannon graduated from the University of Southern California with a degree in communications and earned a master’s degree in psychology from Phillips Graduate University. She speaks Spanish and French and has traveled extensively. Shannon is passionate about the intersection of fashion, cuisine, art and culture and leverages these interests to influence everything she does both in and out of work.